How to Make College More Affordable Essay

A large number of the dissidents involving Wall Street and different spots state they are disturbed about the rising cost of heading off to college. There is little contest today that the quantity of understudies who have obligation has expanded, and that the measure of cash they have acquired has gone up (Billitteri). Numerous understudies bring about a lot of obligation that will never deliver profits in higher wages or more noteworthy occupation fulfillment, and they graduate into a world with feeble business possibilities. It’s a treachery of the American implicit understanding that says in the event that you try sincerely and put resources into yourself through training, you’ll have the option to fabricate a superior life. The current framework is seriously needing an update, and this paper will introduce a few different ways to achieve this required change. The earnestness of the current circumstance has intensified during the most recent couple of decades. Since 1982, the normal expense of school educational cost and charges has expanded by 439 percent, while the common family’s salary has expanded by a simple 147 percent (_Measuring_, 8). After modification for swelling, understudies are getting twice what they did 10 years prior, and all out advanced education obligation has outperformed charge card obligation just because, ascending to $1 trillion toward the finish of 2011 and proceeding to climb (Cauchon). Also, it’s no big surprise understudies are feeling the squeeze, when one comprehends the reducing job government awards have in giving instruction dollars to today’s understudies. â€Å"Today a government Pell Grant covers just around 33% of what it costs for an open four-year school in-state,† says Lauren Asher, leader of The Institute for College Access and Success in California. â€Å"In the 1980s it secured about half; during the 1970s it secured more than 70 percent.† (Abramson). Actually for youngsters today, it is more earnestly to teach one’s path into the working class, and school costs are leaving numerous in this age without the qualifications they have to flourish in the 21st century economy. Oneâ radical arrangement that as of late has been proposed is that the national government ought to totally drop understudy advance obligation to invigorate the economy (Caffentzis, 31). In any case, history has demonstrated that on account of duty refund checks, individuals will in general spend any discounts to take care of other existing obligation, or they basically spare them. This does little to animate the economy, and one speculates that the equivalent would occur with no matter how you look at it credit absolution (_Harris_). Be that as it may, there are a few estimates that can be taken to make school progressively moderate. Let’s start with the understudy credit and award framework. The administration should expand the quantity of need-based Pell Grants granted to understudies, yet there ought to likewise be more award cash given to the understudies willing to picked a less expensive open school or start their scholastic vocation by going to junior college. Most universities would subsequently need to keep their educational cost costs low to stay appealing to planned understudies. This goes connected at the hip with the way that organization costs at schools could be cut. One explanation educational cost never appears to drop is that colleges are not getting progressively productive the manner in which different enterprises are. Today, managers and staff members securely dwarf full-time employees nearby. School organizations much of the time tout the financial favorable circumstances of utilizing low maintenance, â€Å"adjunct† personnel to instruct courses. They fall flat, nonetheless, to apply a similar rationale to their own positions. In contrast to organizations, which cut losing activities, schools basically climb their educational costs (Ginsberg). Also, private understudy credits could require school accreditation, be nullified inside and out, or private advances could be required to offer a similar financing costs and reimbursement alternatives as government understudy advances. There ought to likewise be an expansion in as far as possible for understudy advance deductibility, and changes in the reimbursement rules. Second, we could move the country’s charge rates back to 1950s levels. This would build the taxation rate on the rich, which would assist with financing understudy awards. As per the Tax Policy Center (a joint endeavor of the Urban Institute and Brookings Institution), from 1950 to 1963 people paid 91% or 92% of their pay above $200,000 to the national government. The current rate is around 35%, where it has been for the last decade. (â€Å"_Historical_†). Our present American plan of action depends on transient gains by building capital, and industry has effectively campaigned Washington for lower charge rates for quite a long time. In any case, this is seemingly not economical in the long haul since innovation based undertakings will be compelled to move back to progressively modern ones in the event that they don’t have a promptly accessible instructed workforce. Enterprises that don't pay a lot of duties will in the end endure the outcomes as their capacity to enlist a well informed, taught workforce decreases. Third, we at present have an insolvency framework that doesn't permit understudy advances to be released, and there is no legal time limit on assortments of understudy obligation. The legislature can legitimately decorate cash from a low-salary understudy borrower’s Social Security benefits and Earned Income Tax Credit. Embellishing cash from low-pay understudies negates the expressed U.S. strategy objective of lessening neediness, and is along these lines dishonest. Most different sorts of obligations can be released, however not understudy credits. Since the start of the government understudy credit program in 1965, the opportunity to change banks so as to discover better premium terms for an advance has likewise been denied (Caffentzis, 35). To single out training credits as the one sort of obligation that our framework explicitly denies from standard insolvency isn't right. Except if training obligation can be pardoned through liquidation procedures, as most other obligation can, the framework will never be reasonable for understudy borrowers. There’s no motivation to treat understudy credit obligation uniquely in contrast to different kinds of obligation, other than as a blessing to the banks. All things considered, what number of different credits convey an assurance from the central government for installment and confine the borrowers’ alternatives in the manner understudy advances do? In conclusion, universities need to utilize their assets all the more proficiently. This incorporates redistributing assets, for example, food activities, IT administrations, building support, understudy book shops, and entertainment focuses. Communitarian buying could be utilized also. Privately owned businesses like Wal-Mart as of now utilize their gigantic buying capacity to haggle low costs from providers. Universities that rally to purchase merchandise and ventures can frequently acquire lower costs on products and enterprises utilized, than if they purchase independently. On the showing front, more classes could be instructed on the web. Not all guidance canâ be offered adequately on-line, however enormous quantities of understudies can profit by the reserve funds by diminished driving and food and lodging costs. What's more, libraries could be urged to digitize their property, and educators could be required to choose reading material that are additionally accessible in digital book position and are generally less expensive (â€Å"_25_†). We have to rethink our country’s spending needs, and perceive that worldwide competiveness will be progressively based around our capacity as a country to contend in an innovatively propelling world. The current expense of advanced education puts our future success as a country in danger. In the event that our masses isn't taught, we won't stay serious in an undeniably worldwide commercial center. Numerous different nations as of now give free or intensely sponsored modest college degree. So as to be serious in a worldwide economy, the US must do likewise. Works Cited Abramson, Larry. â€Å"Why Is College So Expensive?† _NPR.org_. National Public Radio, 25 Nov. 2011. Web. 26 Nov. 2011. Billitteri, Thomas. â€Å"Student Debt,† _CQ Researcher_ 21 Oct. 2011: 877-900. Web. 26 Nov. 2011. Caffentzis, George. â€Å"The Student Loan Debt Abolition Movement in the United States.† _Reclamations Journal_ Aug/Sept. 2011: 31-41. Web 27 Nov. 2011. Cauchon, Dennis. â€Å"Student Loans Outstanding Will Exceed $1 Trillion This Year.† _USA Today_ 25 Oct. 2011: B1. Web. 26 Nov. 2011. Ginsberg, Benjamin. â€Å"Administrators Ate My Tuition.† _Washington Monthly_ Sept/Oct. 2011. Web. 25 Nov. 2011. _The Harris Pollâ ®_ September 10, 2008, â€Å"Rebate Checks: No Economic Stimulus† Web. 2 Dec. 2011. _Historical Top Tax Rate_. Graph. Assessment Policy Center. 31 Jan. 2011. Web. 25 Nov. 2011. _Measuring Up 2008_. The National Center for Public Policy and Higher Education_._ Web. 26 Nov. 2011. _25 Ways to Reduce the Cost of College_. The Center for College Affordability and Productivity. Web. 1 Dec. 2011.

Choose at least two cases of international M&As of varying degrees of Essay

Pick in any event two instances of global M&As of changing degrees of progress and break down how HR may have had any kind of effect - Essay Example If there should be an occurrence of a merger, the two organizations that get combined go into a shared understanding of framing a blended organization that exists as the sole substance. The movement of merger is a type of vital partnership which brings about the arrangement of a solitary element. There are no different elements made because of the merger. There is a light distinction between the mergers and the acquisitions. In instances of an obtaining, the purchasing organization assumes control over another organization and deals with the whole resources and the liabilities of the organization that it has dominated. The acquirer controls the activities and organization of the recently shaped substance because of securing. Be that as it may, the objective substance or the element that has been gained exists as a different element whose stakes are constrained by the acquirer (Gregoriou and Renneboog, 2007, p.68). The instances of global merger and obtaining are on the ascent. ... the arrival on speculations because of the portion of aptitude of the two elements in investigating the global market openings (Gaughan, 2007, p.35). Method of reasoning for going into M&A There are substantial explanations behind which the organizations go into global mergers and acquisitions. The reason for the organizations to go into universal merger and acquisitions are clarified as follows. The organizations work in the household just as remote markets with a benefit intention (Angwin, 2007, p.50). The different parts of activity, promoting and deals, distribution of assets, arranging and execution are driven by the benefit intentions of the organizations. Because of the immersion of the neighborhood markets and the requirement for development of the business for future development prompts visualizing spreads of activities of the worldwide markets. The effects of globalization and the motivations offered for ventures by the universal organizations lead to the arrangement of going into worldwide mergers and acquisitions (Sudi, 2003, p.36). The significant reasons of settling on universal mergers and acquisitions are for the most part because of the thought of profits against the potential dangers in worldwide mergers and acquisitions. The organizations focusing on universal markets because of the potential interest of their items and administrations may not be familiar with the market qualities and the neighborhood individuals. The political states of the universal markets, variance of financial conditions and the lawful complexities are the conceivable hazard presentation of the organizations. Therefore, the substances search for partners which have mastery in their likely territories of hazard. Then again, the organization offers its subject matter in the field of item advancement, innovation moves, client

Essays For Sale: A Fair Opportunity for Students

Essays For Sale: A Fair Opportunity for StudentsHistory essays for sale, as the name implies, are quite popular with college students. The majority of students nowadays are keen on taking up university-level courses and they are preparing themselves for upper level examinations. Some others also go back to college to fulfill their childhood dreams of attending college. The opportunities of study at various colleges for upper level classes have made it possible for the students to earn good money.In fact, the opportunities of studying for higher studies have become so much in demand that many companies too want to sell essays. This is not a new concept as we see all these companies providing this service on the internet. In this article, we will look at some of the advantages of such services offered by these companies.The advantage of selling essays to students is that the company can get a fair amount of business for their clients. As students from all over the world are looking for essays of high quality, they are ready to pay a fair price for such services. As we know that a fair price always makes a bargain, so these companies find it easy to get the essay writing business.Essays are a must if you are planning to get into some college. If you are unable to write or think you are not capable enough to write such essays, then you may have to rely on the help of an essay writing service. The advantage of using this service is that you will be able to write an essay at your own pace without being dictated to by anyone.One thing you need to remember when using a writing service is that while you are in the process of writing the essay, the writer will be dealing with you. For the sake of your relationship with the writer, the best thing you can do is to give in complete details about yourself and the subject. This way the writer can concentrate on getting the job done effectively.Essays for sale are usually written for a one-time use or if you are looking for mo re than one person to take a look at your essay. This can be very helpful if you are a student and are in the process of preparing for an examination. You can also use such essay writing services to compile a paper for a thesis or to write a student report on some interesting topic.Essays for sale are an opportunity for students who do not have a lot of time to write a paper. If you do not have time to write essays, this is a great option for you. It is also a good idea to sell the essays for sale as there are many people who want to buy them. With so many people looking for essays, the company will have to deal with a lot of customers.For any writing assignment, essays are a must. Essays for sale are a great solution to helping people write such assignments.

Emily Dickinson Biography - 1708 Words

Emily Dickinson, regarded as one of America’s greatest poets, is also well known for her unusual life of self imposed social seclusion. Living a life of simplicity and seclusion, she yet wrote poetry of great power; questioning the nature of immortality and death. Her different lifestyle created an aura; often romanticized, and frequently a source of interest and speculation. But ultimately Emily Dickinson is remembered for her unique poetry. Within short, compact phrases she expressed far-reaching ideas; amidst paradox and uncertainty her poetry has an undeniable capacity to move and provoke. Emily Dickinson grew up in a prominent and prosperous household in Amherst, Massachusetts. Along with her younger sister Vinnie and older brother†¦show more content†¦Dickinson neither completed many poems nor prepared them for publication. She wrote her drafts on scraps of paper, grocery lists, and the backs of recipes and used envelopes. Early editors of her poems took the liberty of making them more accessible to nineteenth-century readers when several volumes of selected poems were published in the 1890s. The poems were made to appear like traditional nineteenth-century verse by assigning them titles, rearranging their syntax, normalizing their grammar, and regularizing their capitalizations. Instead of dashes editors used standard punctuation; instead of the highly elliptical telegraphic lines so characteristic of her poems editors added articles, conjunctions, and prepositions to make them more readable and in line with conventional expectations. In addition, the poems were made more predictable by organizing them into categories such friends, nature, love, and death. Not until 1955, when Thomas Johnson published Dickinsons complete works in a form that attempted to be true to her manuscript versions, did readers have an opportunity to see the full range of her style and themes. Dickinson found irony, ambiguity, and paradox lurking in the simplest and commonest experiences. The materials and subject matter of her poetry are quite conventional. Her poems are filled with robins, bees, winter light, householdShow MoreRelatedSolitude Of A Poet By Emily Dickinson1545 Words   |  7 Pagesin Amherst, Massachusetts, Emily Dickinson was one of three children to Edward Dickinson and his wife, Emily Dickinson. According to Pettinger, Dickinson’s roots trace back to her Puritan ancestors from England in the 17th century, who later immigrated to America to freely exercise their religion (Pettinger, The Biography of Emily Dickinson). 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The daughter of a lawyer, she was born in Amherst, a small provincial town of Massachusetts. For more than three decades of her creative activity she wrote nearly, 1775 poems and 1049 letters. The poetry of Emily Dickinson is like a warm spring breeze, so sensual and gentle, but also sharply stickingRead MoreUnique Elements Within Dickinson s Poetry1188 Words   |  5 PagesPoetry Emily Dickinson is considered to be one of the most popular and prolific poets of her time period. Dickinson had a unique style of writing which pulled in influence from both the Romantic and Realist periods. Dickinson’s style of writing had many elements, such as imagery and advanced vocabulary, which helped differentiate herself from other poets. Dickinson also explored a wide range of subjects throughout her poetry, mainly writing about religion, death, and the mind (Emily Dickinson 1659)

Diversity in Three Voices - 701 Words

Diversity in Three Voices Scientist When working with individuals from different cultures, individuals informally learn the differences that exist between them and their respective cultures (DeCenzo Silhanek, 2001, p. 29). Often the word â€Å"diversity† is confused with political correctness or human equality but it is the understanding of differences between people and how they interact. Diversity is defined as the quality of being different but composed of distinct elements or qualities (Parvis, 2005, p. 15). Throughout history the United States has been known as the â€Å"melting pot,† but this concept was a perception not a reality because the melting pot ended up benefiting only white, prominent settlers. Looking at diversity is observing differences and there are a lot of them. For example, male versus female, religion versus no religion, homosexual versus heterosexual, foreign or domestic, republican versus democrat, Caucasian versus African American, Mexican versus Latino, Cherokee Indian versus Choctaw Indian, poor versus rich; and differences could encompass several more pages. We can deny that differences exist or we can consent to differences while discovering from others the assets of dissimilarity. People must learn, therefore, to recognize differences in others – their backgrounds, customs, and work schedules – and appreciate, even celebrate, those differences (DeCenzo Silhanek, 2001, p. 29). Artist When it is blatantly obvious that you don’t fit it withShow MoreRelatedManaging A Diverse Workforce1716 Words   |  7 PagesAlthough there is an improvement in the diversity in the workforce, there is still room for change. Businesses have made many changes to help enforce the laws that were passed regarding diversity in the workforce. 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The Sports Of Intercollegiate And Interscholastic Sports

Intercollegiate and Interscholastic sports have become today’s most popular sporting events in the southeastern part of the United States, which have force sports networks such as the Eastern Sport Network (ESPN) and Sports South Network (SSN) to broadcast the majority of the sporting events several times a week. These networks are spending billions of dollars to ensure that the collegiate and high school sports industries are popular and fulfilling to society. Sitkowski (2008) stated that the pressure to win and the thought of making large amount of revenue have force colleges and high schools to concentrate on finance, instead of their educational mission. In addition, Duderstandt (1996) believed colleges and high schools have allowed television and the constant desire for visibility to distort the nature of competitive sports. The college and high school coaches, as well as athletic directors are experiencing pressure from the alumni, fans and administration to win now not later, which has created a conflict between the academic and athletic communities on many campuses. Even though television networks like ESPN and SSN has turn intercollegiate and interscholastic athletics into prime time events, many universities and secondary schools are continuing to promote the mission of their institution which is to educate young men and women (Duderstandt, 1996). Stenson (2004) believed that the pressure to win in sports at any cost has caused some athletes simple to burnShow MoreRelated Title IX and Impacts on Womens Education Essay examples1160 Words   |  5 Pagesgiving schools the flexibility to choose sports based on student body interest, geographic influence, budget restraints, and gender ratio. 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One definition says â€Å"collegiate amateurism refers to the fact [that] athletes do not receive [any type of] remuneration for their athletic services,† besides scholarships

Diversity Worksheet free essay sample

The term diversity is used broadly to refer to many demographic variables, Including, but not limited to, race, religion, color, gender, national origin, disability, sexual orientation, age, education, geographic origin, and skill characteristics. Diversity should be respected and valued because nobody Is completely the same as anyone else, even within the categories above. People tend to reject what Is different. Our differences/diversities can lead to growth as a society or It can lead to violence ND hatred.We must value our diversity In order to work together for the common good of our society/world. (Source: US Dept of the Interior) what Is ethnocentrism? In what ways can ethnocentrism detrimental to society? Ethnocentrism can be defined as the preferring of an individuals culture over the cultures of any other group. Ethnocentrism leads us to make false assumptions about cultural differences. We are ethnocentric when we use our cultural norms to make generalizations about other peoples cultures and customs. Ethnocentrism can be detrimental to a society because it leads to cultural misinterpretations, premature judgments and irrational thoughts. Take for instance the case of the suicide of Tyler Clementi. His roommate Dharun Ravi bullied him via social media based on Clementi’s sexual orientation, one of the many groups used to identify people. Ravi’s ethnocentric belief that he was better than Clementi because Clementi was homosexual and he was not is what may have pushed Clementi over the edge causing him to commit suicide. Ethnocentric beliefs are harmful to our society. 3. Define emigration and immigration. Emigration is the act of leaving ones country or region to settle in another, whereas immigration is the act of coming to a country, usually for permanent residence. An extremely high percent of Americans are decedents of immigrants who came to the United States. In 1994, my parents, my sister and I emigrated from Trinidad and immigrated to the United States. 4. What are some of the ways groups of people are identified? There are several ways that groups of people are identified. For starters, and probably the most obvious, is the racial group. The racial group is where people are identified by the physical characteristics, whether the person is white, black, Asian, etc. Then there’s the ethnic group. Many people confuse ethnic and race. Ethnicity is based on the person’s origin, therefore in this group we’d categorize people according to where their ancestors are from. For instance, the person’s race would be white, but ethnically they are Polish American. Thirdly, there’s the religion grouping. The religious group is self explanatory; the group is divided into different religions, whether it’s Christianity, Muslim, Hinduism, Catholicism, Judaism, etc. Last but certainly not least, another way groups of people are identified is gender. Obviously, there’s the difference between men and women, but more recently now we have transgender and transsexual. Other groups include age, disability, and social class. 5. Why do people label and group other people? People label and group other people because throughout our lives we grow up experiencing the adults that surround us doing the same. There are many groups that teach their children to hate other groups. For instance, after the 9/11 tragedy I’ll never forget walking into the grocery with my parents and a little boy pointing to my father and calling him a terrorist. Rather than his mother explain to him right at that moment that not everyone that is â€Å"brown† is a terrorist, she just looked at my father, rolled her eyes and pulled her little boy away. I believe people label and group other people because they are uninformed to the facts of the other’s culture, religion, race, etc. grouping they’re categorizing people in. Rather than learn facts, they’d rather assume.

Strategy Communication Marriott International free essay sample

The above mentioned learning objectives have been applied to the real-life case company Marriott International. Marriott International is a worldwide operating lodging company which opened its first hotel in 1957. It currently employees around 300. 000 people over 3. 500 properties and is focusing on continuous growth worldwide with their 18 brands. The Chinese market is at the moment one of the biggest expanding markets, they are focusing on growth outside the US in general. The major conclusion after analyzing all the facts which are relevant for this report is that the Marriott is a wonderful company whereby the employees are the basis of their success. The current differentiation strategy of Marriott fits with their mission and vision and is implemented successfully throughout the organization. After conducting research via various models it can be concluded that there is no need to develop a new strategy, since they do reach all their goals with the current strategy. Table of content SubjectPage Introduction4 Introduction to strategy5 Conducting a situation analysis7 Developing the strategic direction10 Formulating the strategy12 Implementing the strategy14 Monitoring and evaluating the strategic performance16 Conclusion19 Sources21 Introduction In this report the strategy of Marriott International will be elaborated via various analysis. We will write a custom essay sample on Strategy Communication Marriott International or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The outcome of several analysis such as SWOT, Porter’s 5 forces model and Mc Kinsey’s 7s model will analyze the current situation, determine if there is a need for a new strategy and how to measure and evaluate the current or new strategy. Introduction to Strategy Marriott International One of world’s biggest hotel chains in the world with more than 80 years experience in the hospitality industry wherefrom 50 years in the hotel industry. Marriott international is active in 70 countries and operates more than 3. 500 managed and franchised hotels. This 3. 500 hotels are spread over 18 different brands and operated with approximately 300. 000 associates. It is Marriott’s mission to stay ahead so its guests can, too * New innovations and signature experiences. * New ways to personalize each stay. * New hotels from the Caribbean to China. Marriott expects to add at least 80,000 to 90,000 hotel rooms to its portfolio from 2011 through 2013 with additional opportunities for 22,000 rooms to open in Europe and Asia during that same period. Marriott has plans to adapt and expand current brands, to meet the growing needs of customers in markets worldwide. The company will also be expanding its new brands outside of the United States. We are on the threshold of extraordinary growth for our company, ( J. W. Marriott, Jr. ) Marriott’s fundamental beliefs are enduring and the keys to its continued success. There is a â€Å"Marriott Way† they call it. It is about serving the associates, the customer and the community. These ideals serve as the cornerstone for all Marriott associates fulfilling the â€Å"Spirit to Serve†. The associates: The unshakeable conviction that our people are our most important asset * An environment that supports associate growth and personal development * A reputation for employing caring, dependable associates who are ethical and trustworthy * A home-like atmosphere and friendly workplace relationships * A performance-reward system that recognizes the important contributions of both hourly and management associates * Pride in the Marriott name, accomplishments, and record of success * A focus on growth managed and franchised properties, owners, and investors The guests: * A hands-on management style, i. . , management by walking around * Attention to detail * Openness to innovation and creativity in serving guests * Pride in the knowledge that our  guests can count on Marriotts unique blend of quality, consistency, personalized service, and recognition almost anywhere they travel in the world or whichever Marriott brand they choose The communities: * Demonstrated every day by associate and corporate support of local, national and global initiatives and programs * An important part of doing business the Marriott Way Marriott is a publicly held company listed on the New York Stock Exchange Organizational structure of the company Marriott-Branded Hotels are franchised and operated pursuant to three basic structures:   * A franchise agreement with the owner and operator of the hotel * A franchise agreement with the owner of the hotel who contracts with an independent management company to operate the hotel on its behalf * A franchise agreement with an independent management company that manages the hotel on behalf of the owner pursuant to a management agreement and a three party-owner agreement among the owner of the hotel, Marriott and the franchisee According to Porter’s Generic Strategies Marriott follows the Differentiation Strategy. This strategy will be elaborated in the chapter â€Å"Formulating the Strategy†. Marriott’s strategy is to expand their hotel portfolio by serving to excellence, contributing to the community and distribute their company in order to expand their market share. In the next chapter I will elaborate on their current internal and external situation. Conducting a situation analysis Strategy: Concentrate on growth optimization and drive profit by solidify product and service leadership. Structure: Marriott International covers a total of 18 hotel brands. To make sure each of these brands are able to present themselves in the same market, Marriott has chosen for a divisionalized form according to the organizational structures by Mintzberg. System: Different systems are used for internal and external communication; Fidelio Opera, GSI. Style: The style of the company is written in the â€Å"Code of Business Ethics†: â€Å"Commitment to human rights†, â€Å"Ethical and legal standards†, â€Å"Working with suppliers† and â€Å"Helping our workforce grow†. Staff: The most important as a Marriott employee is to have a Passion for people and live up the Spirit To Serve (Spirit To Serve can be found in the chapter â€Å"introduction to strategy†). Marriott has a global workforce compromised of associates from dozens of nations, speaking more than 50 languages, in 70 countries around the world. Skills: To be the world’s leading provider of hospitality services they take well care of our guest by offering them the best brand portfolio. To pursue this they develop a highly skilled workforce with extensive operational knowledge. In order to address a complex strategic situation, a SWOT analysis is very useful to support the 7S model (McKinsey). The SWOT analysis divides the internal aspects of the company as strengths and weaknesses. STRENGHTS| WEAKNESSES| * Technical innovations to ease the business process and increase hassle-free experience for the customers; * Higher brand recognition and recall makes the company priority choice for clients; * Global presence and strong brand portfolio diversifies the revenue sources. * Business model which has the potential to dilute the brand perception and limit the revenue growth; * High debt burden will affect the future capital generation and expansion projects. | To analyze the external environment of Marriott International the opportunities and threats will be explicated. OPPORTUNITIES| THREATS| * Strong growth in the hotel and motelindustry in emerging markets; * Improving hospitality market in the US; * Brand innovations and expansion. | * Vulnerability to terr orist attacks raises security and safety concerns; * Fragmented and intensely competitive lodging industry. Opportunities Emerging markets Remarkable growth from emerging markets like China and India over the past few years, because of more business travelers. China now is the largest market outside North America. Because of strong brand recognition it gives them the unique position to compete effectively with local and international players in the emerging markets. Improving hospitality Fast recovery from the global crisis with rising occupancy, upward average daily rate and revenue per available room. Brand innovations and expansion Marriott launches new brands and is expanding existing brands. Besides addition of the new brands, the company has invested in expanding its presence worldwide. Through brand introduction and expansion the company is changing itself to suit the needs and interests of the present business and leisure travelers. Threats Terrorist attacks Marriott has been a prime target of terrorist attacks. The company has suffered many bomb blasts in the past. These terrorist attacks have weakened the consumer confidence, which will probably affect the company’s business and reputation on the long term. Competitive lodging industry The company faces a strong competition. No player in the hotel business commands more than 20% of the market share. The intense competition results in a price war which makes Marriott’s luxurious brands uncompetitive, resulting in low market opportunities for the company. In the next chapter there will be created a new strategic direction with the mission and vision as guidelines. The conclusions of the SWOT have been taken in to account by creating these. Developing the strategic direction The mission and vision are the guide lines for an organization to use in everyday decisions to achieve the company’s goals. (Shoemaker, S. ) Marriott has provided specific core values which reaffirm and reinforce the culture of the company, but has not provided a mission statement in the traditional sense, or a vision statement. Mission Marriott is committed to being the best lodging and food service company in the world. About 50% of all Marriott brands around the globe are linked to the name Marriott, to stimulate the brand recognition. For example: Fairfield Inn by Marriott. Besides being the best lodging and food company in the world their goal is to create extraordinary customer service and shareholder value. They accomplish this by the way they treat their employees. Key elements for the Marriott’s culture are â€Å"Do Whatever it Takes to Take Care of the Customer, â€Å"Pay extraordinary attention to detail† and â€Å"Use their creativity to find new ways to meet the needs of customers†. The above mentioned points will definitely be part of the mission statement if provided in the traditional sense. New mission statement Marriott is committed to be the best lodging and food service company in the world, by treating employees and communities in ways that create extraordinary customer service. Innovations will ensure to stay ahead and personalize each stay, which results in extending the brand recognition and shareholder value. Vision According to Bill Marriott Jr. , Chief Executive Officer of Marriott International: I think the future and the vision for this company is to continue to foster, maintain and improve our company culture. The culture of Marriott is very strong and quite unique in the hospitality industry. Because of this strong culture they know that they will have stronger guest satisfaction and guests will return. New vision statement Marriott wants to become the leading provider and  facilitator of value-based luxury, leisure and  Ã‚  business experiences across the globe. We will embed global diversity and inclusion into our organization so that it is integral to how we do business. To achieve our growth goals outside of the U. S. , it is essential that our leaders truly embrace and understand different cultures. Reduce our environmental footprint and combat climate change. It might be a strategic decision of Marriott not providing a stated mission and vision statement since this may have the unintended effect that the company is less open to change initiated from the customers (Shoemaker, 2005). In the core values we see that â€Å"people† are a very important asset for Marriott, but what does that really mean? â€Å"Well, our company culture has been stated many ways. Basically, we believe in taking good care of our people and believe that if we do, theyll take good care of the guests and the customers and theyll return. This has been embedded in the philosophy of our company for over 81 years. (Bill Marriott) Because they take such good care of their people they know that their people will stay with them. Turnover will be low, and the turnover of employees is very expensive. Since the turnover will be low they know that their people will get better at their jobs and stay in longer. They keep on providing them with opportunities to keep the sp irit up and keep them motivated. The main focus for Marriott should be creating a clear mission and vision for each brand category as they are the guidelines for the company’s strategy. In the next chapter we will discuss if Marriott’s strategy fits with the ompany according to the mission, vision and SWOT analysis. Formulating the strategy For Marriott International to  be  a  successful company,  they should align external components   with  the  internal components. This alignment is called strategic planning. The strategy of the company is based on the mission, vision and SWOT analysis. Adjusts the  current strategy  of  the Marriott  well with  the company? Or are there changes required  to  ensure  success in the  future? To establish the current strategic profile, the theory of Porter’s Generic Strategies (Figure 1) is of great importance. As one of the best lodging and food companies in the world, Marriott is always on the move: launching innovative new brands, expanding in emerging markets and solidifying their position as a unique hospitality company. Referring to Porter’s Generic Strategies, this shows that they use the ‘Differentiation Strategy’. This strategy is reflected in the way they represent themselves by offering a wide brand portfolio. Some well known brands are: Marriott Hotels amp; Resorts, Renaissance Hotels and The Ritz-Carlton. Their brand  portfolio offers any and every type of stay experience guests are looking for and the uniqueness of the Marriott concept is that each of the brands is individually distinctive, but collectively powerful. As already mentioned, the company is always looking for innovation to serve their guests in the best way. Together with their focus and attention for personal and professional development of their employees. This are the  most  important  parts of the strategy,  if  you look at  the ever  changing market and  changing demands of  guests. It can be concluded that Marriott follows the correct strategy. It cannot be denied that Marriot has several major competitors within the hospitality market. Therefore it is important to get insight in the current and future market developments. The 5 forces model of Porter offers a solution here. How does the 5 forces model look like for Marriott? Threat of new entrants There is not much of a threat of potential entrants, which have the same size and are globally active, because of the existing hotel chains and the loyalty their customers have. This can discourage potential entrants. Threat of substitute products or service There is a small threat of substitutes since Marriott offers short and long term stay brands in various price classes. They are able to reach all target groups who would like to stay in a hotel or residence. Bargaining power of buyers The bargaining power of buyers is very great within the lodging industry since the buyers have a very wide range of providers which offer almost similar products. Customers will go where they have the best value for their money. As we have seen in de recent credit crunch the bargaining power of buyers increased, because they knew that companies were afraid of losing customers. Bargaining power of suppliers The bargaining power of suppliers and Marriott is a kind of equal since the suppliers need the business from the hotel and will try to offer good quality for good prices. Since Marriott needs reliable suppliers and it is a very intensive process to find a new supplier which is able live up to the standards from the hotel it will trade the suppliers well. The current strategy should not be changed. It is important for them to keep focused on their core values and corporate culture which leads to customer loyalty and innovation within Marriott International. By doing this they will be able to distinguish themselves from their competitors. Implementing the strategy As discussed in the chapter ‘Formulating a Strategy’ Marriott International follows the correct strategy. This strategy has been used and proved successful. Therefore there is not formulated a new strategy which has to be implemented. But it may be important for the Marriott to better deepen their current â€Å"Differentiation Strategy†. This is especially important to continue differentiating themselves from competitors. Treacy and Wiersema ‘The value disciplines’ By means of the ‘Value disciplines’ model from Treacy and Wiersema can be determined in which of the three strategies the organization excels. Fact is that the organization has to be on a sufficient level with the other two values as well. Marriott International follows the strategy of ‘Customer Intimacy’. What does this exactly mean for the organization? They focus on continuously adaption of the supply to the needs and wishes of the customers. Besides that they invest continuously in customer loyalty, customer retention, reliability and exceeding expectations. It thus means that the organization is focused to develop a long and close relationship with the customers. Hereby they are in an optimal position to provide the customers in their needs. The organization makes sure that the customer get exactly what they wish for. Customized Products, services and service are important measurement points for this strategy. Treacy and Wiersema’s ‘Customer Intimacy’ strategy is accordingly to Porter’s ‘Differentiation Strategy’ in relation to Marriott International as mentioned in the chapter ‘Formulating a Strategy’. To execute this strategy very much knowledge about the customer is necessary, which Marriott built up step by step over the years. This customer knowledge is the most important possession and the most important competitive weapon for the organization. Brand Portfolio As mentioned earlier, Marriott International has a very broad brand portfolio. They are able to serve different target groups, because of this wide range of brands. This also means that ‘Customer Intimacy cannot always be the leading strategy. ‘Product Leadership’ and ‘Operational Excellence’ are sometimes the leading strategies, depending on which segment the organization tries to reach. To strengthen the ‘Differentiation Strategy’ and ‘Customer Intimacy’ strategy, it is important that the core values of the company for everyone in the organization are clear. Therefore Marriott International developed the ‘Code of Business Ethics’ for managers and employees. ‘The core values established by the Marriott family over 80 years ago have served our company well and will continue to guide our growth into the future. Foremost of these core values is the enduring belief that our associates are our greatest assets. ’ When you look at the overall picture of the Marriott International as an organization, there is no doubt that they follow and carry out the ‘Customer Intimacy’ strategy. Since Marriott has such a great brand portfolio and operates in different (price)segments the two other value disciplines are very important in addition to the ‘Customer Intimacy’. Concluded can be that Marriott International does very well, because they have a good balance between the applied strategies within the organization and the way they apply them for the different brands. But above all, that the core values from the organization make sure that not only the top of the organization is informed about the current strategy, but that all employees show and carry out wherein the organization excels. When Marriott comes at a point wherein they need to implement a new strategy they can use the EFQM excellence model. It can be used to implement a strategy, and redesign and develop organizational structures and processes. Monitoring amp; Evaluating the Strategic Performance After discussing the subjects ‘Introduction to strategy’, ‘Conducting a situation analysis’, ‘Developing a strategic direction’, ‘Formulating a strategy’ and ‘Implementing a strategy’, we arrived at the last but most important part of this academic report: ‘Monitoring and Evaluating Strategic Performance’ of Marriott International. Organizations can  develop  a strategy,  but if  they do not  monitor and measure  whether the  goals  of this  strategy  are reached, formulating a strategy makes no sense. It is certain that evaluating and monitoring are the most important parts of the whole ‘strategy process’. It is shown that the current strategy of Marriott International is adequate and there is no reason to switch to a new strategy. However, it is important  to consider if the current strategy aligns the business goals  which have emerged  in the mission and  vision. A model that offers a solution to do this is the ‘Business Balanced Scorecard’, by Robert Kaplan en David Norton. What is the balanced scorecard model exactly? ‘The balanced scorecard is a strategic planning and management system  used to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organizational performance via multiple measures against strategic goals’, according to Norton and Kaplan (1992). How can the balanced scorecard be valuable for Marriott International? The balanced scorecard measures a company’s performance across four perspectives: * Financial perspective: ‘What is important for our shareholders? ; The financial objectives focus on the terms of revenue growth and mix, cost reduction and profitability, and asset utilization and investment strategy. * Customers: ‘How do customers perceive us? ’. Customer service and satisfaction are viewed as important issues for the organization. As poor customer performance ultimately leads to a company’s decline â⠂¬â€œ dissatisfied customers will find other suppliers to fulfill their needs. Measuring satisfaction, retention, market and account share provides an insight into how customers perceive the company. Possible indicators nclude customer profitability, return policy, handling service calls, market share in target segments, and claims and complaints handling. * Internal business processes: ‘Which internal processes can add value? ’; Indicators for this perspective give management an insight into the effectiveness of their operations. Quality, response and cycle time, costs, new product development, time to market, but also break even time realized and new sales as a percentage of total sales are indicators for measuring the performance of the company’s operations. * Learning and growth: ‘Are we innovative and ready for the future? ; Indicators for the learning and growth perspective provide an insight into how successful human recourses management and knowledg e and innovation management are. Possible indicators are employee satisfaction and retention, revenue/value added per employee, strategic redundancy in job skills, new ideas per employee and information availability relative to need. The balanced scorecard forces a company to focus on a balanced set of key performance indicators which are recognizable throughout the organization, and which will lead ultimately to substantial and lasting performance improvement. Marriott has set the following KPI’s. By applying the Balanced score card and set their KPI’s they are able to measure and evaluate their performance. And eventually adjust and redirect their strategy in the right way. Conclusion The Marriott’s way is build on their core values, in which employees, local communities and their guests are the most important. The organizations follows the differentiation strategy which fits best because of their wide brand portfolio. An internal analysis has been conducted with McKinsey’s 7S model I have concluded that they concentrate on growth, optimization of profit and roduct and service leadership. To pursue this they develop a highly skilled workforce with extensive operational knowledge following the divisionalized form according to the organizational structures by Mintzberg. A weakness is the business model which has the potential to dilute the brand perception and limit the revenue growth by analyzing the external si tuation I concluded that there is a strong growth in the hotel and motel industry in emerging markets a threat at the same time is a fragmented and intensely competitive lodging industry. Remarkable is that Marriott not provided a mission or vision statement in the traditional sense. It might be a strategic decision but I would recommend them to focus on creating these, as they are the guidelines for the company’s strategy. According to Porter’s Generic Strategies Marriott follows the ‘Differentiation Strategy’. The company is always looking for innovation to serve their guests in the best way; they offer every type of stay experience. Together with their focus and attention for development of their employees. For Marriott to be able to distinguish themselves from their competitors, according to Porter’s 5 forces model, is that they need to keep focused on their core values and corporate culture which leads to customer loyalty and innovation. Marriott International follows the correct strategy. This strategy has been used and proved successful. Therefore there is not formulated a new strategy which has to be implemented. But it may be important for the Marriott to better deepen their current â€Å"Differentiation Strategy†. This is especially important to continue differentiating themselves from competitors. They could do this by the strategy of ‘Customer Intimacy’ from Treacy and Wiersma. It is shown that the current strategy of Marriott International is adequate and there is no reason to switch to a new strategy. However, it is important  to consider if the current strategy aligns the business goals  which have emerged  in the mission and  vision. A model that offers a solution to do this is the ‘Business Balanced Scorecard’, by Robert Kaplan en David Norton This model measures a company’s performance. By applying the Balanced score card and their set KPI’s they are able to measure and evaluate their performance. And eventually adjust and redirect their strategy in the right way. We can conclude that Marriott is doing very well within the lodging industry. If they keep on focusing on their growth, special attention for their employees and guests and willingness to change when necessary they will maintain their position as one of the biggest players within the hospitality market. Sources Books: Marriott, J. W. , Brown Kathi Ann (1997), The Spirit To Serve Marriott’s Way, Harper Collins Publishers. Henry Mintzberg (1979), The structuring of organizations, Prentice Hall. Pascale, R. T. (1990), Managing on the Edge, Simon amp; Schuster, New York, NY. Shoemaker, S. (2005). â€Å"Customer service. Hospitality Design†. The Mc Graw-Hill Companies. Mintzberg, H. (2005), Strategy Safari: A guided tour through the fields of strategic management, Prentice hall, 1998. Porter, Michael E. (1998), Competitive Strategy, Techniques for Analyzing Industries and Competitors, Free Press, New York. Drs. P. Pietersma, drs. Ing. K. Rippen, ir. T. Janssen, dr. E. Agasi, drs. M. van Mierle, drs. L Nijkamp (2007), Het Strategieboek 1, Berenschot, 2007. Treacy, M. and Wiersema, F. (1995), The Discipline of Market Leaders: Choose your customers, narrow your focus, dominate your market, HarperCollins. Assen, van M. , Berg. vd G. , Pietersma, P. (2009), Key Management Models: The 60+ models every manager needs to know, second editon, Prentice Hall. Kaplan, R. and Norton, D. (1996) â€Å"The Balanced Scorecard: Translating strategy into action†, Cambridge, Harvard Business School Press. Journals: O’neill. John W, Matilla, Anna S. 2010), â€Å"Hotel Brand Strategy†, Vol. 51, Cornell University. Armstrong, J. S. (1982), â€Å"The value of formal planning for strategic decisions† Strategic Management Journal, Vol. 3. Datamonitor Research company (2011), â€Å"Marriott International company profile† Datamonitor Vol. July. John W. ONeill and Anna S. Mattila (2010), â€Å"Hotel Brand Strategy†, Vol 51 Cornell Hospitality Quar terly. Chekitan S. Dev, John D. Buschman and John T. Bowen (2010), â€Å"Hospitality Marketing: A Retrospective Analysis (1960-2010) and Predictions (2010-2020)† Vol 51. , Cornell Hospitality Quarterly. Porter, Michael E, Kramer, Mark R, (2006) â€Å"Strategy amp; Society, The link between competitive advantage and corporate social responsibility†, Harvard Business Review. Kaplan, Robert S. , Norton, David P. , Barrows Jr. , Edward A. (2008), â€Å"Developing the Strategy: Vision, Value Gaps, and Analysis†, Harvard Business School Publishing. Swaan Arons, Henk, Waalewijn, Philip, (1999)â€Å"A Knowledge Base Representing Porter’s Five Forces Model†, Erasmus University Rotterdam. Cliff Bowman (2008), â€Å"Generic strategies: a substitute for thinking? †, The Ashridge Journal. John, W. O’Neill, A, Matilla, S. (2010) â€Å"Hotel Brand Stratery† Vol. 51, Cornell Hospitality Quarterly. Chekitan Dev. , Zheng Zhou, Kevin. , Brown, Jim, Agarwal, Sanjeev (2009), â€Å" Customer Orientation or Competitor Orientation: Which Marketing Strategy Has a Higher Payoff for Hotel Brands† Vol. 50, Cornell Hospitality Quarterly. John W. , Oâ€℠¢Neill, Anna S. Matilla (2004), â€Å"Hotel Brand Strategy: Its Relationship to Guest Satisfaction and Room Revenue† Vol. 28, Journal of Hospitality amp; Tourism Research. Hinkin, Timothy R, Tracey Bruce J. (2010), â€Å"What makes It So Great? An Analysis of Human Recourses Practices among Fortune’s Best Companies to Work For†, Vol. 51, Cornell Hospitality Quarterly. Kaplan, R and Norton, D, (1992), â€Å"The Balanced Scorecard: Measures that drive performance†, Vol. 70, Harvard business review. Gregory A. Denton and Bruce White, (2000) â€Å"Implementing a Balanced-scorecard Approach to Managing Hotel Operations: The Case of White Lodging Services†, Vol. 41. Cornell Hotel and Restaurant Administration Quarterly. Websites: Hotel news now (2010). â€Å"Marriott outlines growth plans†, available at: http://www. otelnewsnow. com/Articles. aspx/4314/Marriott-outlines-growth-plans (Last accessed 8 December 2011. ) Marriott International (2011). â€Å"corporate responsibility, culture, hotel development, investors† available at: http://www. marriott. com/marriott/aboutmarriott. mi (Last accessed 8 December 2011) Bill Marriott (2008). â€Å"My vision for the future of Marriott.. our corpo rate culture† available at: http://www. blogs. marriott. com/marriott-on-the-move/2008/05/my-vision-for-the-future-of-marriott-our-corporate-culture. html (Last accessed 8 December 2011)

The Many Facets of Happiness

The Many Facets of Happiness "Happiness" is a word with many diverse meanings. The Webster's Deluxe Unabridged Dictionary and Bartlett's Roget's Thesaurus gave definitions and synonyms and various resources discussed "happiness" in very different ways. The Home Book of Shakespeare Quotations described how "happiness" would look if it were personified. An article in the "Washington Post" and The Columbia Granger's World of Poetry inferred that "happiness" is a temporary frame of mind, yet The Oxford Dictionary of Phrase, Saying, and Quotation inferred that "happiness" could possibly last a lifetime. After researching the word "happiness," I have concluded that "happiness" is a frame of mind to which there are many facets.To begin my research, I looked in an unabridged dictionary and looked up the word "happiness." The definition according to the Webster's Deluxe Unabridged Dictionary is "the enjoyment of pleasure without pain; felicity; blessedness satisfaction (825). The Icelandic people used words such has, "ha pp, good luck, chance, and hap" (825).English: George Bernard Shaw, Nobel laureate in Li...These forms of the word later evolved into the word "happiness." The Unabridged Dictionary provided me with a consistent usage and etymology of the word "happiness."I continued my research by looking up the word "happiness" in Bartlett's Roget's Thesaurus. Roget's supplied me with an abundance of synonyms. The words included "pleasure, joy, satisfaction, rejoicing, welfare, and prosperity" (1012). All of these words are positive words and all fit together. One thing I noticed about these words is that all the synonyms are a state of mind or a state of being. Everyone's idea of "happiness" may be different. What one person thinks "satisfaction" is may be different to someone else's idea of "satisfaction." It is the same with "pleasure, joy, prosperity, etc." These synonyms showed me that everyone's idea of "happiness" might be different.The Home Book of Shakespeare Quotations was my third...

Consumer Products Safety Lawyer Case Study Example | Topics and Well Written Essays - 500 words

Consumer Products Safety Lawyer - Case Study Example Now let me introduce myself, my name is Mr. XYZ and I am a consumer products safety lawyer. You must be surprised after listening to these facts however these facts are true and it is now our duty to become united to stop people from being burnt. Any company or business that is operating in our society should aim to help us and offer things that are beneficial rather than harming the society and people living in the society. If any organization, regardless of how much reputation it has, does not care about the society then it should not be allowed to operate unless it starts caring about people living in the society. We all know McDonald's is one of the top fast food restaurants in the world, and we all go to McDonald's and because we have been their customers, McDonald's has become such a renowned brand in the world. What if from tomorrow we stop using the products sold by McDonald's? Don’t you think McDonald's should think about the people rather than selling hotter coffee to differentiate itself from competitors? It has been medically proven that if coffee or tea is taken at 54Â °C then it will burn the skin just within two seconds (England and Wales High Court (Queens Bench Division) Decisions, 2002). Although McDonald’s has already paid hefty fines on several occasions for selling hot coffee still it has continued selling coffee at 82Â °C to 88Â °C. So, McDonald’s has to offer coffees at a lower temperature and for this cause, you should and you have to come with me and together we will have a class action suit against McDonald's so that McDonald’s starts offering coffee at a lower temperature. It would be great if together we can eliminate the cause of people being burnt, so come with me and we will make this happen and save people.

INTRODUCTION TO HUMANITIES Essay Example | Topics and Well Written Essays - 500 words

INTRODUCTION TO HUMANITIES - Essay Example The ancient Egyptians believed that real life began after the death of the body. It is for this purpose that so much deliberation and concern went into organizing the places where bodies would be brought to rest at the moment of death. The rich had the walls of their tombs carved exquisitely, and rich foods and jewels as well, were left there along with the body. The walls of the tombs also depicted Egyptian gods leading the person’s soul through judgment, and finally to his allotted area. Poor Egyptians were buried in the sand, but also made efforts to ensure that their bodies would first be mummified. (Bishop, 1999) The preservation of the body was very important to ancient Egyptians. They believed that a soul would need it in the next life and so took measures to ensure its maintenance. Mummification, an embalming process that took 70 days, was done to dry the body. Large amounts of natron were also employed to hasten the drying process. Canopy jars were then utilized to hold the mummified remains of the body parts that had been removed. The early Minoans in northern and eastern Crete were also seemingly preoccupied with the dead. They carved out in caves, elaborate house tombs for their dead, a norm that suggests that they considered that the deceased person would go on with a new life in death and that he would need his house (Bishop, 1999). Even in ancient China, the populace believed that the soul of a dead person continued to exist in another form once it left the body. It was deemed that it would require everything it possessed in earthly life to be comfortable. The ancient Chinese slaughtered the livestock and actual family of the deceased so that they could accompany him in his new existence. This was a practice observed by many ancient cultures inclusive of the Egyptians (Bishop, 1999). Today’s death practices in various parts of the world involve morticians

Cafes Monte Case Essay Example for Free

Cafes Monte Case Essay The company located in Milan, Italy. It was found by Mario Salvetti as a manufacturer and distributor of premium finest coffees. The company faces a hard decision that may affect their future. The company wants to know whether or not they should keep working in the same investing. An important meeting was there among the top management team’s members to discuss the future of the company. The company’s performance was good in 2000. Profit was shown at the financial statement. Giacomo Salvetti the CEO of the company needs to decide which to choose as the business strategy for the company: 1) Keep working in the premium coffee market. 2) Transfer to the private brands market. The current capacity of the coffee production in 2000 was 350,000 K/M , with added additional capacity of 150,000K/M. The cost of the additional units was 6 billion liras. More facts about the profitability and the liquidity were required beside the cash flow and the profit plan to quantify strategic alternatives and to help in making this decision. The idea of changing was not easy to the CEO to accept without a clear image of the financial consequences. The report was provided by the marketing manager showed that the premium market is very volatile. On the other hand, the private brands market is more stable. (Full capacity at the price of 8,800 liras). Price is lower in the private market than the premium. The volume is depending of the number of retailers. ( Every additional retailer need at least 500,000 K/Y). The report was provided by the manufacturing director showed that costs are different in each amount of the volume and quality of beans. These costs include the cost of beans, labor and fixed cost. The company is able to save 65% of selling costs, 75% of RD costs and 50% of administrative costs, if they choose the private brands market.(Director of strategic planning). Private brands’ retailers will pay slowly- 90 days instead of 30 days. (Financial officer). I took the sales price as the current price 8,800 liras. Most of the expenses are decline compare to what they were in 2000 beside also the profit. Marketing expenses were no longer there because the marketing percentage became 0% in this volume of the private market. The reason of having this decline is the gross margin of the private market comparing to the margin of the premium market. Sales price and cost in private market are less than what they are in the premium market. Cash flows are not stable during the year. It looks vary from quarter to another. In the cash flows, the retailers will pay in 90days (3months) period of time as what it is in the private market. The cash opining was 50% in the first month and 25% in next 2 months. The other expenses were divided by the 12 months equally. Variable and selling costs are showing in page(5). I don’t recommend the full transition to private market. The profit will be lower than what it is even if it is less volatile. There is no reason for the company to lose its premium market if the profit is low, too. I would support the chance of mixing the premium and the private markets together, because of the profitability there.

Analyse The Streingths and Weaknesses Of The Boston Matrix As An Aid T

In this essay I will look at the strengths and weaknesses of using the Boston Matrix to help make decisions in business. I will first briefly explain the Boston Matrix and then analyse its effectiveness as an aid to making a marketing strategy. Like Ansoff's matrix, the Boston Matrix is a well known tool for marketing managers. It was developed by the large US consulting group and is a way that a business can compare all of its products. The two aspects it looks at are market share (relative to that of competitors) and market growth. To use it you would look at all of your products and sort them into 4 categories, stars (products with a high market growth and a high market share), cash cows (high market share in a market with little growth), problem children/question marks (low market share in a growing market) and dogs (low market share in a market with no growth). There needs to be an equilibrium of the different types in your product portfolio. Never have any dogs, but try and keep the same amount of the other 3 types. This means that funds can be evenly distributed between the 3, money generated from cash cows needs to be spent turning problem children into stars, which will eventually become cash cows, and the cycle continues. Some problem children will become dogs, and money from cash cows m ay also have to be spent compensating for these failures. The Boston Matrix is commonly used to try and help plan the future of a company as well as simply categorising products. Bu...

Homosexuality in School Essay

Of the many emotions a gay man or woman feel, perhaps the most powerful pervasive is fear. The fear of being found out ir real enough, but the worry does not end there. There are the fears of being bullied by your peers, being make fun of and even been killed. For a lesbian and gay teenager, who lack experience and life skills to cope with them, such fears can be overwhelming. Lesbian, gay and bisexual youth face many problems as they realize they are homosexual. And they have to face all this problems at school where many teenagers are judgmental. Many of these teens cant handle the bullying and abused so they turned to homeschooling, running away from home and even suicide. It is unacceptable for young gay men and lesbians to experience levels of prejudice and discrimination that mar their developing years and their school experiences. They, just as much as anyone, should be able to look back warmly on their school days, without rembering bully, name calling, and exclusion. It is common for young people to use words associated with homosexuality as insults or, more generally, as negative adjectives. The prejudice can cause great distress for gay or lesbian pupils, who, gradually becoming aware of their sexuality, come to realize that they are a member of a despised group. This can affect self-stem badly and be a very upsetting time. As they grow older, gay pupils are faced with they very difficult decision of whether to come out and be openly gay at school, or whether to try to hide their sexual identity form their peers. Many homosexual teenager don’t know how to deal with this problems, so they often recurred to drugs in search for some outlet. Many start developing mental problems like depression and anxiety. Because fo the prejudice and the bullying in school that homosexual teens received they don’t get help, they don’t want to tell their teachers as they are afraid they will judge them. By not getting help many of them feel they don’t have another option than ending their life. According to pflagphoenix.org over 30% of all reported teen suicides each year are committed by gay and lesbian youth. Various sexual health issues, specifically HIV, for young gay men are disproportionally affect the lack of information there. They need to receive the information that eill enable them to identify risks, and to take action to protect themselves before they reach an age when they will become sexually active. An education system that falls in this regard is one that puts live at risk. Schools do not always do enough to address these problems, and in some cases, can even add to them. All too often, even if sexual health education does exist, it doesn’t even mention gay people. According to statistics by yotuhprideri.org a website made to inform about the problems that young homosexual faced. According to them 84% of homosexual students report being verbally harassed (name calling, threats, etc.) because of their sexual orientation. And 80% of gay and bisexual youth report severe problems with cognitive, social or emotional isolation. What is needed to help improve their situation? The school system exists to educate and prepare young people for place in adult society. If foes not provide gay pupils with the information they need to have safe sexual relationship, and allows other pupils to leave school with prejudice and a lack of understanding of gay issues, then the school system has failed some education providers have taken s steps to ensure young people receive sexual health education that contains a component for gay pupils. There are also an increasing number of schools that have specific policies for tackling homophobic bullying and discrimination. In such an environment, gay and lesbian teachers are more able to come out to students and staff, acting as vital role models for young people There are still problem for homosexual students in school, but we have to look at the things that are changing. For example media is becoming more aware and open to the problem and represented homosexuality in teenagers as a good thing. In many of the big cities they are being more opened to homosexuality, many school are even bringing more information about sexuality. More school are hiring homosexual teachers to show there more open minded state. These are small steps to achieve more freedom for homosexual teenagers in school and in society, but still remember that they are many who are suffering and we can not stop until this problem is ended.

The Documentary Waiting For Superman - 1113 Words

The documentary Waiting for â€Å"Superman†, directed by Davis Guggenheim, utilizes pathos to keep the viewers engaged which causes the film to be effective. Following five children through their struggle of being accepted into a charter school is a use of pathos. The director does this in a few different ways. Three of these are by interviewing the parents, interviewing the children, and having the narrator tell stories about the children. The movie’s main point seems to be that the director wants people to be aware of how difficult it is to get into charter schools, but also be aware of how much some kids need it. Waiting for â€Å"Superman†, released October 29, 2010, is about five kids, Anthony, Francisco, Bianca, Daisy, and Emily, as they each fight to join a charter school near them. These kids feel that they deserve a better education than the public school system will provide them, and they cannot wait to escape it. The movie starts by saying that some families have a choice of what school they send their kids to while others must hand over their choice for luck. The families that rely on luck must send their child through a lottery type system. At the lotteries, the charter school randomly draws names to choose who the lucky ones will be. The charter schools are required by law to hold a lottery whenever there is limited space in the school (Waiting). The viewers receive a background story when the director interviews each of the five kids. Since the film is following theShow MoreRelatedTheme Of Pathos In Waiting For Superman1028 Words   |  5 PagesAnalyzing pathos, logos, and music in Waiting for Superman Over the last few years public school systems have been slowly decreasing in their effectiveness, causing there to be many students, especially those whose families are struggling financially, to be left behind; while others, who have the ability to enter charter schools, are receiving a better education and are succeeding. The documentary Waiting for Superman, directed by David Guggenheim, is focused on this disheartening truth aboutRead More Rhetorical Analysis of the Film, Waiting for Superman Essay1246 Words   |  5 PagesEducational systems in America are impaired, and the very educators that are meant to teach are the one’s pulling it down. That is the apparent message that Davis Guggenheim attempts to convey in his documentary â€Å"Waiting for Superman†. He uses many strategies to get his message across. 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The film follows five stude nts across the U.S., who range in grade level from kindergarten to eighth grade, as they try and escape the public school system through a lottery for a chance admission to a charter school. Guggenheim lays the blame for the failing public education system at the feet of the variousRead MoreWhat Is The Art Of Rhetoric?817 Words   |  4 PagesCarpenter What is the Art of Rhetoric? The art of rhetoric is the process used to persuade an audience to the speaker’s point of view. The Art of Rhetoric is found in many places: magazine, advertisements, documentaries, politicians’ speeches, comercials, and whenever a teanager is trying to get out of trouble. The art of Rhetoric is made up of Ethos, Pathos, and Logos. First, Ethos is the credibility of the speaker. 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