Cafes Monte Case Essay Example for Free

Cafes Monte Case Essay The company located in Milan, Italy. It was found by Mario Salvetti as a manufacturer and distributor of premium finest coffees. The company faces a hard decision that may affect their future. The company wants to know whether or not they should keep working in the same investing. An important meeting was there among the top management team’s members to discuss the future of the company. The company’s performance was good in 2000. Profit was shown at the financial statement. Giacomo Salvetti the CEO of the company needs to decide which to choose as the business strategy for the company: 1) Keep working in the premium coffee market. 2) Transfer to the private brands market. The current capacity of the coffee production in 2000 was 350,000 K/M , with added additional capacity of 150,000K/M. The cost of the additional units was 6 billion liras. More facts about the profitability and the liquidity were required beside the cash flow and the profit plan to quantify strategic alternatives and to help in making this decision. The idea of changing was not easy to the CEO to accept without a clear image of the financial consequences. The report was provided by the marketing manager showed that the premium market is very volatile. On the other hand, the private brands market is more stable. (Full capacity at the price of 8,800 liras). Price is lower in the private market than the premium. The volume is depending of the number of retailers. ( Every additional retailer need at least 500,000 K/Y). The report was provided by the manufacturing director showed that costs are different in each amount of the volume and quality of beans. These costs include the cost of beans, labor and fixed cost. The company is able to save 65% of selling costs, 75% of RD costs and 50% of administrative costs, if they choose the private brands market.(Director of strategic planning). Private brands’ retailers will pay slowly- 90 days instead of 30 days. (Financial officer). I took the sales price as the current price 8,800 liras. Most of the expenses are decline compare to what they were in 2000 beside also the profit. Marketing expenses were no longer there because the marketing percentage became 0% in this volume of the private market. The reason of having this decline is the gross margin of the private market comparing to the margin of the premium market. Sales price and cost in private market are less than what they are in the premium market. Cash flows are not stable during the year. It looks vary from quarter to another. In the cash flows, the retailers will pay in 90days (3months) period of time as what it is in the private market. The cash opining was 50% in the first month and 25% in next 2 months. The other expenses were divided by the 12 months equally. Variable and selling costs are showing in page(5). I don’t recommend the full transition to private market. The profit will be lower than what it is even if it is less volatile. There is no reason for the company to lose its premium market if the profit is low, too. I would support the chance of mixing the premium and the private markets together, because of the profitability there.

Analyse The Streingths and Weaknesses Of The Boston Matrix As An Aid T

In this essay I will look at the strengths and weaknesses of using the Boston Matrix to help make decisions in business. I will first briefly explain the Boston Matrix and then analyse its effectiveness as an aid to making a marketing strategy. Like Ansoff's matrix, the Boston Matrix is a well known tool for marketing managers. It was developed by the large US consulting group and is a way that a business can compare all of its products. The two aspects it looks at are market share (relative to that of competitors) and market growth. To use it you would look at all of your products and sort them into 4 categories, stars (products with a high market growth and a high market share), cash cows (high market share in a market with little growth), problem children/question marks (low market share in a growing market) and dogs (low market share in a market with no growth). There needs to be an equilibrium of the different types in your product portfolio. Never have any dogs, but try and keep the same amount of the other 3 types. This means that funds can be evenly distributed between the 3, money generated from cash cows needs to be spent turning problem children into stars, which will eventually become cash cows, and the cycle continues. Some problem children will become dogs, and money from cash cows m ay also have to be spent compensating for these failures. The Boston Matrix is commonly used to try and help plan the future of a company as well as simply categorising products. Bu...

Homosexuality in School Essay

Of the many emotions a gay man or woman feel, perhaps the most powerful pervasive is fear. The fear of being found out ir real enough, but the worry does not end there. There are the fears of being bullied by your peers, being make fun of and even been killed. For a lesbian and gay teenager, who lack experience and life skills to cope with them, such fears can be overwhelming. Lesbian, gay and bisexual youth face many problems as they realize they are homosexual. And they have to face all this problems at school where many teenagers are judgmental. Many of these teens cant handle the bullying and abused so they turned to homeschooling, running away from home and even suicide. It is unacceptable for young gay men and lesbians to experience levels of prejudice and discrimination that mar their developing years and their school experiences. They, just as much as anyone, should be able to look back warmly on their school days, without rembering bully, name calling, and exclusion. It is common for young people to use words associated with homosexuality as insults or, more generally, as negative adjectives. The prejudice can cause great distress for gay or lesbian pupils, who, gradually becoming aware of their sexuality, come to realize that they are a member of a despised group. This can affect self-stem badly and be a very upsetting time. As they grow older, gay pupils are faced with they very difficult decision of whether to come out and be openly gay at school, or whether to try to hide their sexual identity form their peers. Many homosexual teenager don’t know how to deal with this problems, so they often recurred to drugs in search for some outlet. Many start developing mental problems like depression and anxiety. Because fo the prejudice and the bullying in school that homosexual teens received they don’t get help, they don’t want to tell their teachers as they are afraid they will judge them. By not getting help many of them feel they don’t have another option than ending their life. According to pflagphoenix.org over 30% of all reported teen suicides each year are committed by gay and lesbian youth. Various sexual health issues, specifically HIV, for young gay men are disproportionally affect the lack of information there. They need to receive the information that eill enable them to identify risks, and to take action to protect themselves before they reach an age when they will become sexually active. An education system that falls in this regard is one that puts live at risk. Schools do not always do enough to address these problems, and in some cases, can even add to them. All too often, even if sexual health education does exist, it doesn’t even mention gay people. According to statistics by yotuhprideri.org a website made to inform about the problems that young homosexual faced. According to them 84% of homosexual students report being verbally harassed (name calling, threats, etc.) because of their sexual orientation. And 80% of gay and bisexual youth report severe problems with cognitive, social or emotional isolation. What is needed to help improve their situation? The school system exists to educate and prepare young people for place in adult society. If foes not provide gay pupils with the information they need to have safe sexual relationship, and allows other pupils to leave school with prejudice and a lack of understanding of gay issues, then the school system has failed some education providers have taken s steps to ensure young people receive sexual health education that contains a component for gay pupils. There are also an increasing number of schools that have specific policies for tackling homophobic bullying and discrimination. In such an environment, gay and lesbian teachers are more able to come out to students and staff, acting as vital role models for young people There are still problem for homosexual students in school, but we have to look at the things that are changing. For example media is becoming more aware and open to the problem and represented homosexuality in teenagers as a good thing. In many of the big cities they are being more opened to homosexuality, many school are even bringing more information about sexuality. More school are hiring homosexual teachers to show there more open minded state. These are small steps to achieve more freedom for homosexual teenagers in school and in society, but still remember that they are many who are suffering and we can not stop until this problem is ended.

The Documentary Waiting For Superman - 1113 Words

The documentary Waiting for â€Å"Superman†, directed by Davis Guggenheim, utilizes pathos to keep the viewers engaged which causes the film to be effective. Following five children through their struggle of being accepted into a charter school is a use of pathos. The director does this in a few different ways. Three of these are by interviewing the parents, interviewing the children, and having the narrator tell stories about the children. The movie’s main point seems to be that the director wants people to be aware of how difficult it is to get into charter schools, but also be aware of how much some kids need it. Waiting for â€Å"Superman†, released October 29, 2010, is about five kids, Anthony, Francisco, Bianca, Daisy, and Emily, as they each fight to join a charter school near them. These kids feel that they deserve a better education than the public school system will provide them, and they cannot wait to escape it. The movie starts by saying that some families have a choice of what school they send their kids to while others must hand over their choice for luck. The families that rely on luck must send their child through a lottery type system. At the lotteries, the charter school randomly draws names to choose who the lucky ones will be. The charter schools are required by law to hold a lottery whenever there is limited space in the school (Waiting). The viewers receive a background story when the director interviews each of the five kids. Since the film is following theShow MoreRelatedTheme Of Pathos In Waiting For Superman1028 Words   |  5 PagesAnalyzing pathos, logos, and music in Waiting for Superman Over the last few years public school systems have been slowly decreasing in their effectiveness, causing there to be many students, especially those whose families are struggling financially, to be left behind; while others, who have the ability to enter charter schools, are receiving a better education and are succeeding. The documentary Waiting for Superman, directed by David Guggenheim, is focused on this disheartening truth aboutRead More Rhetorical Analysis of the Film, Waiting for Superman Essay1246 Words   |  5 PagesEducational systems in America are impaired, and the very educators that are meant to teach are the one’s pulling it down. That is the apparent message that Davis Guggenheim attempts to convey in his documentary â€Å"Waiting for Superman†. He uses many strategies to get his message across. 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Guggenheim s 2010 documentary ‘Waiting for Superman,’ a film about the failures of American public education sparked controversy and debate. Guggenheim knew his film would lead to this and said, I know people will say this movie is anti-this or pro-that. But it really is all about families trying to find great schools. This film received the Audience Award for best documentary at the 2010 Sundance Film Festival. This movie was supported by the lifeRead MoreAnalysis Of The Movie Waiting For Superman 935 Words   |  4 PagesWaiting for Superman is a documentary that scrutinized public schools primarily located in inner-city areas. The documentary provided criticism towards educational reforms and the process of seeking alternative private or institutionalized education (i.e. charter schools). The fil m showcased the testimonies of five students and their desires to escape the failing public schools in the area. 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The film follows five stude nts across the U.S., who range in grade level from kindergarten to eighth grade, as they try and escape the public school system through a lottery for a chance admission to a charter school. Guggenheim lays the blame for the failing public education system at the feet of the variousRead MoreWhat Is The Art Of Rhetoric?817 Words   |  4 PagesCarpenter What is the Art of Rhetoric? The art of rhetoric is the process used to persuade an audience to the speaker’s point of view. The Art of Rhetoric is found in many places: magazine, advertisements, documentaries, politicians’ speeches, comercials, and whenever a teanager is trying to get out of trouble. The art of Rhetoric is made up of Ethos, Pathos, and Logos. First, Ethos is the credibility of the speaker. 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